Privacy Policy
Last updated — April 7, 20261. Introduction
Chrome Hearts LLC ("we," "us," or "our") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase.
By using our website, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website immediately.
2. Information We Collect
We collect the following types of information:
Information you provide directly:
- Name, email address, shipping address, and billing address when placing an order
- Payment information (processed securely through Stripe — we never store your full card details)
- Email address when subscribing to our newsletter
- Any information you include in communications with our customer service
Information collected automatically:
- IP address and approximate geolocation
- Browser type, operating system, and device information
- Pages visited, time spent on pages, and referring URLs
- Cookies and similar tracking technologies (see Section 7)
3. How We Use Your Information
We use your personal information for the following purposes:
- Processing and fulfilling your orders, including shipping and payment
- Communicating with you about your order status, shipping updates, and customer service inquiries
- Sending marketing communications and newsletters (only with your consent; you may opt out at any time)
- Improving our website, products, and customer experience
- Detecting and preventing fraud or unauthorized activity
- Complying with legal obligations
4. Sharing Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
We may share your information with the following categories of service providers, solely for the purposes described above:
- Payment processing: Stripe, to securely process your transactions
- Shipping carriers: to deliver your orders
- Email service providers: to send transactional and marketing communications
- Analytics providers: to help us understand website usage and improve our services
We may also disclose your information when required by law, to enforce our Terms of Service, or to protect our rights, property, or safety.
5. Data Security
We implement commercially reasonable security measures to protect your personal information, including SSL/TLS encryption for data in transit and secure storage practices. Payment processing is handled entirely by Stripe, which is PCI DSS Level 1 certified.
However, no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:
- Order and transaction data: retained for 7 years to comply with tax and accounting obligations
- Newsletter subscriptions: retained until you unsubscribe
- Website analytics data: retained in anonymized or aggregated form
7. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience. These include:
- Essential cookies: required for the website to function properly (e.g., shopping cart, session management)
- Analytics cookies: help us understand how visitors interact with our website to improve performance and content
- Marketing cookies: used to deliver relevant advertisements and measure campaign effectiveness
You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
8. Your Rights — California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to Know: You may request that we disclose what personal information we have collected, used, disclosed, or sold about you in the preceding 12 months.
- Right to Delete: You may request that we delete the personal information we have collected about you, subject to certain legal exceptions.
- Right to Opt-Out of Sale: We do not sell your personal information. If this changes, we will provide a clear opt-out mechanism.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
- Right to Correct: You may request correction of inaccurate personal information.
To exercise any of these rights, please contact us at contact@chrome-universe.com. We will verify your identity before processing your request and respond within 45 days.
9. Your Rights — Other US States
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with consumer privacy laws may have similar rights to access, delete, and correct their personal information, as well as the right to opt out of targeted advertising. Please contact us to exercise these rights.
10. Children's Privacy
Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 18, we will promptly delete it.
11. International Transfers
If you are accessing our website from outside the United States, please be aware that your information will be transferred to and processed in the United States. By using our website, you consent to this transfer and processing.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The "Last updated" date at the top of this page indicates the most recent revision. We encourage you to review this page periodically.
13. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Chrome Hearts LLC
1209 Mountain Road NW, Suite 101
Albuquerque, NM 87104
United States
Email: contact@chrome-universe.com
Phone: (505) 433-7180